12 global brands hit

There are at least 12 global brands that have been hit over the last 3 years, or since October 2023.

These twelve companies have invariably seen falls in revenue, gross profit margin and/or share price, indicating calls to boycott these brands might be working.

Although there are varying reasons for falls in revenue, gross profit margin and share price, it is fair to assume calls to boycott these brands could be a contributing factor.

2022-2025
(3 years)
RevenueGross Profit MarginShare Price
Estee Lauder-19%-1.80%-41%
LVMH2%-2.20%-30%
HP-16%-3.1%-8%
Krispy Kreme-1%-5.8%-72%
Mondelez22%-7.54%-11%
Nestle-5%-0.5%-27%
Kraft Heinz-6%2.2%-24%
Kimberly Clark-19%5.21%-5%
Reckitt-2%3%-15%
Puma-14%-1.1%-55%
Nike-1%-3.3%-54%
Mattel Inc-2%3%-38%

HP is the prime contractor for Israel’s Basel System, an automated biometric access control system deployed at checkpoints and along the apartheid wall. HPE’s Aviv database system also enforces apartheid-level racial discrimination and controls the illegal settlement enterprise in the West Bank. Before IBM, HPE maintained this database and its Israeli subsidiary still provides servers during the transition. HP has long enabled Israel’s apartheid systems, supplying technology to COGAT, the prison service and police. Since HP’s 2015 split into HPE and HP Inc., opaque business structures have obscured the roles of their seven remaining Israeli subsidiaries.

Nike buys RECs possibly from Israeli projects on expropriated Palestinian Land.

Krispy Kreme‘s largest stockholder JAB Holdings is actively spreading Zionist propaganda and claims Israel is a victim.

Nestle has invested in Israel since 1995 by buying 10% of Israeli food maker Osem Investments. Nestle now owns a 53.8 percent share in Osem Swiss food giant Nestle

Estee Lauder: Aramis, Aveda, Bobbi Brown, Clinique, Jo Malone, Lab Series, La Mer, MAC, Origins + 11 other brands: Estee Lauder’s chairman Ronald Lauder is simultaneously president of the World Jewish Congress and chairman of the Jewish National Fund — an organisation that controls roughly 13% of land in Israel, bars Palestinians from access, and funds illegal settlement expansion and military-linked projects.

LVMH (Christian Dior, Hennessy, Kenzo, Loewe, Marc Jacobs, Moet et Chandon, Sephora, Louis Vuitton, Bulgari, Celine, Dom Perignon, Fendi, Givenchy, Guerlain) is the world’s largest luxury conglomerate, headed by Bernard Arnault, who is documented to have invested hundreds of millions in Israeli companies. The group also sources diamonds through Israel’s diamond-cutting industry.

Reckitt Benckiser (Dettol, Finish, Harpic, Scholl) has signed a cooperation agreement with the Israel Innovation Authority

Mondelez announced a seed investment in Torr FoodTech an early stage company based in Israel that has developed proprietary technology

Puma, was one of the BDS movement’s most high-profile international boycott targets, subject to a sustained five-year global campaign over its sponsorship of the Israel Football Association (IFA), which includes clubs based in illegal Israeli settlements on occupied Palestinian land. Over 200 Palestinian sports clubs called on Puma to end the sponsorship, and the campaign caused significant reputational and financial damage to the company. It ended it in 2023

Kraft Heinz: t reportedly has limited direct partnerships with Israeli companies. Its largest shareholder, Berkshire Hathaway also has significant investments in Israeli businesses.

Kimberly-Clark: Andrex, Huggies, Kleenex, Kotex, Pullups, Scott + other brands: In 2015, Kimberly-Clark acquired full ownership of its Israeli subsidiary, Hogla-Kimberly. It is also a major customer of Avgol, an Israeli nonwoven fabric manufacturer that operates a facility in the Barkan Industrial area adjacent to the illegal West Bank settlements.

Mattel (Hot wheels, UNO & 100 other brands) has sponsored the ADL’s 2026 “Never is Now ” summit. The ADL maintains an office in Jerusalem that liaises with the Israeli Government.

Tools, Downloads, and Frequently Asked Questions

Access reference charts, download index data, and review FAQs on coverage, update frequency, red‑marking criteria, and export options.

A close-up, photographic view of a minimalist, dark metal desk setup in a quiet office, centered on a high-resolution monitor displaying a ranked table of anonymized company tickers. Each row features small, clean sparkline charts sloping downward for share price, revenue, and gross profit margin, with subtle color accents in reds and desaturated blues. The background shows additional blurred monitors with similar analytical layouts, not recognizable as real brands. Cool, neutral studio-style lighting from the side creates gentle highlights on brushed metal surfaces and casts soft shadows, giving a calm, highly professional atmosphere. Shot at eye level with shallow depth of field, emphasizing the precision and seriousness of the Complicity Index’s ranking and analysis.
A large, ultra-modern trading floor without any people, dominated by a massive curved wall of screens showing complex financial dashboards. Deep red and muted orange line graphs slope sharply downward, overlaid on clean dark interfaces with subtle gridlines and numeric columns. A sleek, reflective black glass desk in the foreground holds a high-end monitor displaying a clear multi-panel view of falling share price, declining quarterly revenue, and compressing gross margins. Cool, diffused overhead lighting creates soft reflections on polished surfaces, with a low-contrast, professional mood. Photographic realism, shot from a slightly elevated wide angle, sharp focus throughout, conveying analytical rigor and the idea of a systematic index of struggling companies rather than generic stock imagery.
A high-contrast, photographic macro shot of a printed analytical report lying on a slate-gray surface, its pages slightly curled. The visible page shows a clean, minimalist layout: a bold downward-sloping composite index line, three smaller charts for share price, revenue, and gross margin, and a series of neutral, anonymized bars ranked from left to right, all rendered with restrained reds and cool grays. A sleek metal pen rests diagonally across the page, and in the soft-focus background sits a tablet displaying a similar dashboard. Natural, diffused window light from the left creates gentle highlights on the paper’s texture and pen, with subtle shadows adding depth. The mood is meticulous, data-driven, and quietly urgent, ideal for conveying in-depth company index analysis.